Starting Your Own Digital Creative Agency

Starting your own business can be stressful and panicking if you have no previous experience. If you decide to open your own agency there are many things you have to understand first. The digital marketing and creative world is a lucrative and popular market to get in. In the United States, the industry is worth over $62 billion but the market alone won’t help you be successful if you have no idea of all it takes to start your own business. My recommendation?

1.Choose Your Partner Well

Choosing a partner can be easy if you think your best friend or your cousin have that great unbreakable bond you and your ideal business partner should share. The problem is, your business partner is not your next significant one. You don’t have to choose someone according to how they are or how emotionally compatible you both are. If you do that, you are committing the worst of mistakes. Of course, you DO have to find someone you get along with but your business partner has to be someone experienced, whose skills, abilities, sense of responsibility and commitment are proof of his excellence.

2. Be Respectful

If you don’t know how to deal with clients or employees, starting your own business is NOT your thing. You have to be nice and understanding to your employees. Don’t be the annoying, conceited boss who likes to make people feel bad. Being the boss doesn’t mean people have to kneel before you. To be a boss, you have to know how to delegate, how to recognize your employees’ mistakes, weaknesses, and efforts. You should contribute to their wellness and growth. If THEY grow, YOU grow. The better they feel working for you, the better the business will do.

3. Get a Project Manager

It is not a luxury but a necessity. Having a project manager is essential.

4. Take It Seriously

You didn’t invest in an office to make it your home. Yes, an office has to be comfortable but if you turn it into a place to chat and listen to music out loud, employees will want to work from home. If it doesn’t meet the requirements to make everyone feel like they belong to a real, serious company, you have lost your money.

5. Make Some Rules and Make Them Clear.

Don’t be a father to your employees. Don’t take them back to their High School days and behave like an annoying school patrol. Respect their working hours, don’t make them work at home and stablish some rules. Always remember to make the rules, make them clear and treat them like the grown-ups they are.