How to Make Your Website Suitable for Users Worldwide

Once you have a digital presence in the World Wide Web, it won’t hurt to aim high and not just settle with your local audience. Try to get a better and wider audience reach while improving all aspects of your website. It might take a bit of tweaking to make your website work for a global audience but you can start the change just by keeping a couple pointers in mind.

The Balance between Branding and Objective

Try and find the right balance between focusing on your target audience and your branding. It is vital for companies to give much though on the website layout, fonts, and languages especially when trying to extend your reach. There are a lot of elements that need consideration when it comes to becoming suitable for all cultures and markets as well as for all platforms, such as target markets, devices, browsers, operating systems, among others, and these can be very diverse. Working towards something that contributes to the perfect harmony between user and brand is what you need to aim for.


Next, don’t forget to make sure that your website’s performance doesn’t suffer even while improving its other aspects. Page loading time shouldn’t take long and ensure the page runs smoothly from any location. Check that you:

  • use the appropriate universal format: GIF, PNG, JPEG
  • experiment and select the best settings for each format: quality, palette size, etc.
  • eliminate unnecessary images
  • leverage CSS3 effects wherever possible
  • use web fonts instead of encoding text in images
  • mimimise SVG files and compress them with GZIP


It’s also important to understand how the UX works, i.e. how your design works with users’ varying locations and devices. There are global internet trend reports available online such as Akamai’s State of the Internet report to learn the average bandwidth for your target country. Adjust as needed and don’t lose sight of your goal

Localized Content

Then lastly, together with working on improving user experience, make sure that your content is localized or translated to fit your users’ needs. If needed, you can make use of native speakers or a web-based translation platform like Gengo to translate content for a more accurate translation. As much as possible, steer clear of machine-automated translators. Languages that use special characters can be handled just by ensuring your site is UTF-8 encoded.

It also wouldn’t hurt to seek help from the experts! If you want to make sure that your website is fully optimized and with a global reach, feel free to consult with MicroCreatives. Our designers, developers, and content writers, will gladly help you achieve the most for your website in terms of UI and UX design, website optimization, and content.

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