your video inspired me because you gave a perfect example of a perfectly timed trigger.

Just my experience, for some reason out of the four parts of the hook model, I focused the least on the trigger. Because the assumption is made that it is so much of marketing’s work to drive the initial external trigger, and if you build a very successful, action, reward and investment the internal trigger takes care of itself. But it’s way more complicated than that.

As I am actually executing on creating a product, the opposite of what I thought has occurred. In my experience, at the beginning of any new app download/relationship, the trigger will have a disproportionally heavier affect on product stickiness compared to the value of your product. Because it takes time to build a habit. Like a relationship, the chances you sure can screw it up at the beginning is much higher than getting married after the first date.

As a user at what point can I be irritated by the trigger before I gain an internal trigger to reopen the app. Example: I became very annoyed very quickly with Wallstreet journal facebook messenger chatbot experience. I asked for daily updates and they started sending me 5–7 per day. Conversely, Facebook hammers me with updates but I never uninstall the app because of its value is so much greater to me than the Wallstreet journal experience.

If we screw up the trigger, it doesn’t matter how awesome of a product we have. people hate spam and annoying conversation.

Because as I am helping create a product, it would be very helpful to see:

• what best practice triggers are out there
• did those best practices get it right the first time or how did they evolve
• the future of triggers — how can I know when my user craves my product intuitively
• there is so much abuse out there with notifications and alerts. but so much pressure to create product stickiness. whats the right balance?

The latest thoughts on this have been triggered by you (ha! didnt mean to spin in the pun). Are triggers are on the verge of being reinvented. (per your die dashboard die, article)… So maybe instead: “Die dashboards die! why conversations will reinvent triggers.”

So via your article, maybe tomorrow’s conversational interfaces and triggers will be massively different.

Would more intelligent triggers based off of a users interaction lead to greater stickiness? Sounds obvious now that I think about it…