Michael Gietzen – Medium

Michael Gietzen

Michael Gietzen

What Is Augmented Reality And How Is It Changing The Events Industry?

The term augmented reality or AR has been used around various business sectors, including events, for the past couple of years. As…

Oct 11, 2017

What Is Augmented Reality And How Is It Changing The Events Industry?

Oct 11, 2017

Michael Gietzen

Getting Social With Your Events Marketing

Social Media has revolutionised businesses across all sectors, and the world of events is no exception. Studies have shown that almost nine…

Jul 20, 2017

Getting Social With Your Events Marketing

Jul 20, 2017

Michael Gietzen

How to Effectively Communicate your Brand Overseas

Expanding your business abroad is one of the most challenging, yet rewarding efforts a business owner may ever do. It takes a lot of time…

Jul 5, 2017

Jul 5, 2017

Michael Gietzen

The Rise of the Virtual Reality Landscape

In our current overcrowded market, it is becoming increasingly challenging to fight for individual’s attention, therefore it comes as no…

Jun 1, 2017

The Rise of the Virtual Reality Landscape

Jun 1, 2017

Michael Gietzen

What Brand Colours Say About Your Business

For any business or brand, recognising the influence of a pantone is essential to understanding what you’re attempting to communicate and…

May 17, 2017

May 17, 2017

Michael Gietzen

What Makes Good Video Content?

Video content has become a huge marketing trend over the last few years. Although YouTube remains the biggest video search engine, social…

May 3, 2017

What Makes Good Video Content?

May 3, 2017

Michael Gietzen

Fresh Ideas On Generating Footfall To Your Stand At An Exhibition

Exhibitions are a fantastic way to attract potential clients to your business and create an impact on your target audience. It is therefore…

Mar 17, 2017

Fresh Ideas On Generating Footfall To Your Stand At An Exhibition

Mar 17, 2017

Michael Gietzen

The Benefits Of Business Partnerships

Running a successful business is reliant on many different factors one being business partnerships. Any business of a certain scale uses…

Jan 23, 2017

The Benefits Of Business Partnerships

Jan 23, 2017

Michael Gietzen

Don’t Be Afraid To Rebrand

Rebranding can understandably feel like a very daunting task to any business, particularly if elements such as your company logo and colour…

Dec 15, 2016

Don’t Be Afraid To Rebrand

Dec 15, 2016

Michael Gietzen

How To Stay Accountable In A Busy Business Environment

It’s easy to lose focus when times get hectic. Identity are always looking towards progression be it with our client projects or internally…

Nov 21, 2016

How To Stay Accountable In A Busy Business Environment

Nov 21, 2016

Michael Gietzen

Michael Gietzen

Managing Director of Identity Group, providing brand implementation specialising in event production and commercial signage.Chartered Accountant and Marketeer.

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