Michael HarfWHY MONEY-BACK GUARANTEES DON’T WORKTrust is one of the biggest factors for customers when make a purchasing decision. The old adage “people buy from people they like” is only…Apr 30, 2018Apr 30, 2018
Michael HarfWhy most cold calling never works (and how to make it work almost every time)If you ask any salesperson what they dislike most about their job, 10 out of 10 salespeople will undoubtedly answer “cold-calling”.The…Apr 29, 20181Apr 29, 20181
Michael HarfWhy Customers Buy From YouCustomers buy from you because you are the fastest, cheapest and have the best service or some combination of these right? That’s what most…Apr 17, 20181Apr 17, 20181
Michael HarfHow to beat customer churnThere are many great business models out there but for me you can’t beat an annuity type business. Finding a customer once and having them…Apr 9, 2018Apr 9, 2018
Michael HarfWhy niching works and why you can’t build a business without starting in a nicheThere’s no such thing as true generalists, or if there is you won’t have heard of them. You’ll never find that the top carpenter is also…Apr 1, 2018Apr 1, 2018
Michael HarfWhy good sales reps are SO hard to find (and how to find them)When I started my coffee business I went through almost 20 sales reps before almost giving up on the sales rep idea. The more business…Mar 25, 2018Mar 25, 2018
Michael HarfSniper Targeting on Facebook: How to Target ONE specific person with super targeted adsAs salespeople we have all been through some version of the following scenario:Dec 5, 20178Dec 5, 20178
