Case study: 2016 election infographic

Could infrastructure be the real winner of the 2016 US Presidential election?

Michael Loscalzo
Jun 20, 2018 · 3 min read
Image for post
Image for post

In the 🇺🇸 United States, the presidential election dominated the headlines throughout 2016. Many wondered; how would the election results impact the markets? A global asset manager predicted that infrastructure would likely be a winner, regardless of the final outcome at the polls.

In October 2016, I worked on a marketing campaign to help spread the word about potential infrastructure investment opportunities. I worked on the illustrations, designs, and the code for all of the materials described below.

✏️ The process

Image for post
Image for post
Sketches of the candidates.

As I neared completion of the Donald Trump vector illustration, I decided that he appeared too stern. The goal of the infographic was to remain politically neutral, while conveying the investment opportunities.

Image for post
Image for post
I decided against using this caricature of Donald Trump.

The serious looking image of Mr Trump with exaggerated hair might appear to be making a political statement when paired with the smiling Hillary Clinton illustration.

Working alongside the internal global communications team, I took the text and information that the team had collected and created some broad concepts. When we looked at these quick drafts, we realized that we were heavy on text and light on data.

Image for post
Image for post
Broad concepts in the early stages of development.

But, we were able to extract some compelling data points that supported our claims. This allowed us to present the information in a more visually appealing way.

Image for post
Image for post
The completed infographic.

📣 Promotion

Information about the firm’s infrastructure-focused mutual funds accompanied the email communication.

Image for post
Image for post
Image for post
Image for post
The asset manager’s responsive email campaign and website.

The infographic was also included in social media posts.

Image for post
Image for post
Twitter posts featuring a portion of the infographic.

📑 Following up

Image for post
Image for post
Weekly flyers with illustrated content.

After the election results were announced, the caricatures appeared in an animated GIF on the asset manager’s Twitter account.

Image for post
Image for post
Animated GIF announces Donald Trump as the winner of the 2016 United States Presidential election.

Thank you for reading! If you enjoyed this story you can Read more or Follow me on Twitter.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store