Recently, almost any other business has incorporated digital app in its operations with the aim of enhancing customer experiences among other motives. However, there is an agreed perception that most of these digital apps have not provided the desired customer experiences due to the underlying factors discussed below.

• Ease of Use

Companies are well aware that they are dealing with different age groups when developing digital applications. Most of the companies have neglected incorporating the ‘ease of use’ aspect when developing digital applications. …

Michael Luchen

Michael Luchen is the CEO and Founder as well as the Director of Sales and Operations for Arcadia Merchant Services. | www.MichaelLuchen.org

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