Democratizing Data with EQITII

A respected presence in the technology field, Michael Luna has past experience guiding the consumer-focused company Jawbone as chief technology officer. Now holding similar responsibilities as those he had at Jawbone with data ownership innovator EQITII, Michael Luna serves as co-founder of a company with a mission to democratize data.

As the EQITII whitepaper describes, democratizing data is controlling belief that the same kind of digital technology that has made data the capital asset of the 21st century can be harnessed to protect and create value for the owners of that data. Built around a global marketplace, there are four key things that need to happen:

- Individuals and organizations need to trust that their data will not be abused and used only on their terms, with their
consent.
- We, as an industry, need to recognize data is a currency and as such owners need to be fairly compensated.
- Data can change the world — but only if it is shared. This means we need to respect the privacy of the owners and provide a
means to safely exchange and offer their data for use and sale without fear of “unwanted surveillance”.
- The solution needs to be global. To truly harness the value of data it needs to come from everywhere, not one region or
country. It’s a global data economy, the solution needs at global scale.

The true democratization of data is dependent on the right platform. A free, fair and open marketplace suits the needs of all individuals and organizations, regardless of size, wealth and status.

For more information see the EQITII Whitepaper at http://eqitii.com/wp-content/uploads/2018/09/EQITII_WhitePaper2018.pdf

Michael Luna first worked with San Francisco’s Jawbone, in 2007 as an advisor to its board of directors and three months later accepted the position of its CTO.

Michael Luna first worked with San Francisco’s Jawbone, in 2007 as an advisor to its board of directors and three months later accepted the position of its CTO.