Can you explain a little more on the Creating a Persona step?
Khalil Ali

Hi Khalil, thanks for reading the article! For any design project, I think it’s important to understand who you are designing for. This is where creating a persona becomes useful.

You’ll notice in my persona that I was designing for a younger audience that was comfortable with technology and familiar with booking travel online. Since many travel sites use radio buttons as a means for selection and tabs as a means for navigation, I decided to incorporate those components into my design.

If I were designing for an older, less tech-savvy audience, I may have simplified the design (i.e. reduced the cognitive load on each screen).

I agree I could have added a little more color to that persona section, but hopefully this helps!


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