Do you mean “Competition”, 0–1 scale?
Jessie Szemraj

Great article! This is my first time using AdWords and this has been a very helpful article. However, using this as a step-by-step guide, I am also getting hung up on what is meant by “difficulty” here.

I only see a range and not discrete values for traffic (Avg. Monthly Searches) in Keyword Planner as Jessie Szemraj mentioned. Or am I missing something?

Clarification is much appreciated!

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