How We Got 10 Million Teens to Read Fiction on Their Phones
Prerna Gupta

This is such an awesome project! I can’t wait to watch as it transforms reading and marketing.

It’s particularly encouraging, too, that you were able to find such powerful evidence for the popularity of protagonists who are not from one particular demographic group. A key part of my thinking with my own current project, a pseudo-ancient-Middle-Eastern-themed sword-and-sandal epic fantasy, was that it would be fun to explore a setting that would be a departure from the kind of Tolkien-inspired pseudo-medieval-European-themed fantasies.

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