One thing we notice in life and especially in tech and marketing is everyone DOES steal ideas, app ideas, startup ideas and likely there’s no originality left. Innovation is a matter of implementing it in a way that anticiates the future of technology, or marketing trends, or whatever.
Can the idea scale? Can we imitate and improve upon the version? I could steal your idea of giving away ideas if I thought it was worth something i.e. the concept of adding value, but it’s not a new idea and wouldn’t be useful for me to implement.
We all add value in our own ways, even if reverse psychology is cheap for me, perhaps another sees the value in it. Bright ideas is the easy part, coming up with the talent to implement it in a way that can get funding and has market value is the fun part.