Yelp for Humans not a Revolution

The yelp for people or yelp for humans had a lot of hype to change the way our online reputation management works in 2016, however the launch has not gone as smoothly as it may have. People don’t seem to be comfortable opting in to a system that has a truth license that would make even negative comments about them viewable to people who pay for it. Without users, it’s hard to see how this ambitious reputation and personal testimonial app can take off.

While online reputation is becoming more transparent with personable platforms like Instagram, that can give an inside view on a person’s life visually with huge personal branding appeal, the Peeple app, may be in trouble. Due to legal issues, it appears the Canadian startup only launched on iOS, making it even less accessible to many people.

Peeple has been under great scrutiny and caused a media storm when the idea was first made public. On the Peeple app you can rate people on professional, personal and dating levels.

While social media has changed how transparent and open we are a society to giving personal information for consumer benefits, it’s unclear what the benefit of using the app might be, unless you are a universally popular character without character flaws, broken relationships and enemies of any kind.

In terms of online reputation management, many onlookers saw potential in the app to usher in a new era of transparency but the business model the founders have stuck with, still feels like a gross infringement on the privacy of people that is more liable to get gossip rather than valuable recommendations. It asks too much, for not showing a clear value proposition.

A site like LinkedIn gives professional credibility, but by going too much into the personal sphere, the professional recommendations on Peeple app, seem to lose of a bit of their sophistication. It offers the ability to write negative comments in a way that tries to exploit this for profit. In an age where our digital currency of reputation is a big deal, professionals and even young Millennials have too much to lose or as a society we aren’t at the point yet where our online reputation management has gone fully open-source.

For our online reputation management is too valuable and the need for reputable and professional services that can deliver reverse SEO, remove complaints from Google, and offer a professional search engine reputation management monitoring service is at an all-time high. While apps like Peeple are certainly potentially able to influence how online reputation management works in the future, they still have some work to do.