Not All Social Media Is Created Equal — Part 2 With Facebook

Last week was Part 1 of the “Not All Social Media Is Created Equal” series where I talked about LinkedIn. This weeks blog post is going to focus on Facebook.

Facebook continues to be the most widely used social media platform with more than 1.79 billion monthly active users.

Because it’s very dynamic and visual, it allows you to gain the KNOW, LIKE & TRUST of your current and potential clients. Facebook helps you expand your online presence, interact with your clients, monitor your competitors, and generate new business.

It was started by Mark Zuckerburg, Dustin Moskovitz, Chris Hughes, and Eduardo Saverin. They initially limited access to just Harvard students, but later expanded to other colleges.

Here’s what it looked like when it was first launched in February of 2004:

Here are some great statistics:

  • 1.79 billion monthly active users
  • 1.39 billion mobile monthly active users
  • 23% of Facebook users login at least 5 times per day
  • 70% of marketers use Facebook to gain new customers
  • Most common age demographic is 18–29 at 88%, 30–49 at 84%, 50–64 at 72%, and 65+ at 62% (all out of 100%)
  • 83% of users are women and 75% are male
  • Highest traffic occurs mid-week between 1 and 3 pm
  • According to Forbes, if you post at 7 pm, it will result in more clicks on average than posting at 8 pm
  • If you post on Thursdays and Fridays, engagement is 18% higher -keep your posts upbeat because people are getting ready for the weekend
  • In February 2016, there were over 4.4 million videos uploaded, generating over 199 billion views

Why should you have a Facebook Business Page?

Because it creates visibility where you can share your expertise. Pages allow you to tell stories through pictures and videos so your audience feels more comfortable engaging with you. They are also a great way to promote offers and sell your products and services.

I know Facebook has made it harder for smaller businesses to be seen and they are becoming a “pay to play” platform, but the improvements in their targeting capabilities might make it worthwhile for your business. Of course, there are still plenty of free opportunities on Facebook, but don’t ignore some of the cost-effective marketing tools they offer. They might be a great fit for you.

Because of this, visual content, such as photos and videos, have proven to be one of the most effective ways to communicate.

There are over 40 million active small business pages and 4 million of those businesses pay for Facebook advertising.

When it comes to sharing content, you want to make sure it is educational that engages your audience. Make sure whatever you share offers value so people keep coming back.

Don’t forget about Facebook Live!

Here are some great tips for when you go Live:

  • Tell people ahead of time when you’re going to broadcast
  • Go live when you have a strong connection
  • Write a compelling description before going Live
  • Ask your viewers to follow you and receive notifications when you go Live
  • Say hello to viewers by name and respond to their comments
  • Broadcast for longer periods of time to reach more people
  • Be creative and go Live often

Sources: Hootsuite, Sprout Social, Alexa, Statistia

In Conclusion….

If you read last weeks post about LinkedIn, you can see that you can have a lot more fun on Facebook.

No matter which platform you use, always remember to be authentic and show people there is a human being behind your brand. Being on social media is about being “social”!

In my next blog post, I will focus on Twitter and how to use that platform to grow your business.

Until then, Kepp Calm & Love Social Media!