Here’s the thing…you guys insist that the name ‘bodega’ should still belong to your business venture?! Have you any decency to let that name go? Why persist to capitalize on a name that is important, an important association, that has a cultural Latino component to it? This is not a ‘Chipotle’ comparison, ok?! What troubles me is that two seemingly intelligent ex-Googlers’ did not do the due diligence on the concept with Latinos — you did not? Or did you!? You managed to pull a fast one on everyone — in a typical silicon valley deceitfulness of your product. YOU KNEW that the name would bother people of color, but you persisted anyway to elicit trending, amplification and public notice — so you can further validate in the process and possible get media and sign ups. What troubles me is the like-minded venture capitalists who invested in you vs. the countless of authentic entrepreneurs, people of color included, who are solving ‘real’ problems. I have been in tech ecosystem since early 2000, I have seen it-all, been on the frontlines, seen founders making ethically bad decisions. You guys are doing what is easy, not what is right by bringing true value into a community, in the process of doing wrong, you are marginalizing a cultural institution, a person or people. Rethink, pivot fast and far away from ‘Bodega’….