Michelle Potter
Feb 25, 2017 · 1 min read

I LOVE that you included Meghan Rienks as an example! She has been my go-to example for “Instagram Aesthetic” for years and I agree with you that the aesthetic she has is minimalism. I love that even her brand deals feel authentic because they follow her minimalistic style. See:

https://www.instagram.com/p/08rxJoyOdZ/

https://www.instagram.com/p/0loedTyOWj/

https://www.instagram.com/p/-NMyXJSOQB/

It’s interesting to me that people are just starting to notice this trend when people like Meghan have been doing this for literally years… I just spent a ridiculous amount of time looking at her Insta and it seems like her earliest minimalist pic is from more than 4 years ago (you know, FOREVER in millennial time!)

https://www.instagram.com/p/XjT5BTSOfE/

    Michelle Potter

    Written by

    PRONOUNS: she/her/hers or they/their/theirs ABOUT ME: 25 year old crazy cat lady, YouTuber since ’06, Gryffindor, Linfield Mass Comm Major