How to Get Kickstarter to Highlight Your Campaign: a Relatively Unknown Method

You’re very likely to miss this tip, which is not the most commonly known fact for Kickstarter crowdfunders, which is why I am sharing it with you now.
I’ll keep it simple. There are many ways for you to get your campaign highlighted on Kickstarter — getting a lot of early funding when you launch, and having a strongly funded, commented and shared campaign are the most obvious ways.
However, there’s also a very simple yet potentially very effective way to get Kickstarter to highlight your campaign. How? Well, first of all let’s establish here a fact that perhaps you haven’t thought too much about: if you’re a crowdfunder, you’re the one who is bringing in traffic, attention and funds to Kickstarter, so Kickstarter does well because you and your campaign do well.
This also means that when you do a good job and get strong media coverage for your campaign, then you’re making Kickstarter look good and be in the news — as the platform that allowed you to set up your campaign and as the platform where you’re running this successful campaign.
So, when you do get a lot of media coverage, you can do something simple: send an e-mail to stories@kickstarter.com and tell Kickstarter’s staff about the media coverage that your Kickstarter campaign is having. Sure, there are no guarantees, but the truth is that this can potentially work out brilliantly — Kickstarter is very likely to highlight a campaign that brings good publicity to the platform, and in fact it has done so many times throughout its history. So it can do it about your campaign too, if you take this step.
