The First Blockchain Powered Energy Franchise in the World
This is part two in a series of three articles about Restart Energy. You can read part one here.
The notion of franchising is definitely new for the cryptocurrency and blockchain space, but it is not that new for the main character of this article, Restart Energy.
Even though the company was built only in 2015, their CEO, Armand Doru Domuta, has been in the energy business for the past ten years.
The franchising model has helped Armand to scale the business in such a way that the company now has over 30,000 customers and 300 partners (franchises) all over the country (Romania).
“Restart Energy is my legacy to the world.” — Armand Doru Domuta
What is Restart Energy?
Restart Energy is the fastest growing energy provider in the European Union and now they’re taking everything a step further by creating a platform (RED-P) on the blockchain technology that will allow people to send and receive energy anywhere in the world.
This will be done through their MWAT token that gives access to trade up to 1 MWh on the RED-P platform.
Just imagine being connected to a platform where you can send tokenized energy from France to Canada, without the two countries being interconnected.
Regulated vs. Deregulated Markets
Before we dive deeper into the franchise model, let’s first understand the difference between these two types of markets.
In a regulated market, one company handles everything from producing the energy, transporting it and supplying it to the households. This is also called a monopoly.
On the other hand, in a deregulated market there are tens (if not hundreds) of companies that handle one or more parts of the chain.
Restart Energy wants to connect producers to consumers, directly, without the need of too many middlemen that can drive the price per kWh higher. Through their platform, consumers will be able to purchase energy directly from a producer, especially a green energy producer.
This will allow the producer to ask for a price that is approximately 30% higher, while the consumer still pays about 30% less for energy.
Read more: How to Launch a Successful ICO/STO Campaign
The First Blockchain Franchise
Some people have doubts whether this team can actually expand to 45 countries by 2023 and I get their doubts because they haven’t met with the team to see what they’re capable of.
To give you an idea, the team behind Restart Energy managed to put together and TGE (Token Generation Event), build a community of over 20,000 people, sell out the tokens with 50 days left to spare, all while also working on building the blockchain platform RED-P.
And they did all of the above in two months. That is impressive.
They are the fastest growing energy provider in the European Union because Armand, their CEO, managed to put together a great team and because his franchising model truly pays off.
Think of this franchise like the Starbucks, if you will, of the energy industry. They’ve already simplified and standardized everything, so when you open up a Restart Energy franchise, you will get full support & training on using the software, energy trading, balancing, forecasting, dispatching and not just for you, the owner, but for your entire team.
This model opens up a world of opportunities for entrepreneurs who want to make an impact in the world through the energy business, but lack the knowledge and resources to get started. The RED franchise will allow them to enter the market and thrive without years of trial and error or without reinvesting the wheel — they are given a model that is guaranteed to work.
The franchising model is a big part of their blockchain marketing and PR efforts to expand globally at a fast pace.
How can one open up a franchise?
In order to open a franchise, you will need to own a certain amount of MWAT tokens.
10,000 Tokens — RED City Franchise — allows token holders to sell energy in their city of residence
100,000 Tokens — RED Regional Franchise — allows token holders to sell energy in an entire region of their country of residence
1,000,000 Tokens — RED Country Franchise — allows token holders to sell energy in their entire country of residence
10,000,000+ Tokens — RED Master Franchise — gives the token holder exclusive rights in his/her country of resident and the option to create sub-franchises inside that country.
“Our system is designed to work in over 35 countries around the world without changing the infrastructure or the existing legislation.” — Armand Doru Domuta (CEO)
The future looks bright and it’s definitely time we put the power back into the people’s hands through a decentralized way of the world, from IoT to energy and even the medical space. Will Restart Energy completely change the way we use energy world-wide? Only time will tell, but they have everything that it takes to succeed.
They have strong competitors like Power Ledger or WePower, but none of them was an existing company before switching to blockchain and definitely none of them plan on expanding through a franchising model.
By the end of 2018, the company should be present in seven more European countries besides Romania, with projected revenues of $400 mil. You can support Restart Energy on Twitter and Telegram or by visiting their website.
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Disclaimer: this is NOT investment advice. This is purely my opinion, based on facts found on their website. Please do your own research and decide if it qualifies with your risk profile.
Mihai Herman is affiliated with Restart Energy by being a marketing advisor for the company.
