The Dark Agenda of Fake Internet Business Gurus
How they make millions by selling you lies
The Rise of Business Gurus
In 2015, a man called Tai Lopez released his infamous “Here in my garage” YouTube ad, where he shows off his Lamborghini and talks about the importance of mentors.
Although made fun of by some, it blew up all over YouTube and paved the way for an invasion of fake online gurus.
If you have ever searched for money, entrepreneurship, or self-development related topics, chances are you have been bombarded with ads from these Gurus talking in front of a camera, and asking you to join their “free training”
But these Gurus are not trying to teach you anything.
Instead, their ultimate goal is to get you hooked on their products.
To make you swipe your credit card, all the while making them richer, while you become poorer or in more debt.
So how exactly do they achieve this? Let’s find out so that you never have to become a victim of their scams, and protect yourself and your finances.
Step 1: They pick a Niche
This is whatever they are going to talk about during the course they plan to sell. Ideally, it should be related to wealth, health, or relationships. Something they can really target people’s dreams and insecurities with.
Here are a few examples of these Niches:
- Amazon FBA
- Real Estate
Step 2: They create an online course based around their chosen Niche
So they have chosen a niche — Now it’s time to make an online course.
It really doesn’t matter if the Guru doesn’t know what they are talking about. They can hire an expert to write a script for them, and simply read it out to a video camera.
Perhaps they throw-in a little bit of general knowledge — information that can be found for free on Google, YouTube, or in a book somewhere.
But in all honesty, the content of the course doesn’t really matter.
What does matter is how they market it.
Which brings us to the third step these fake Gurus implement.
Step 3: They Market their Course Effectively but unethically
They start by creating ads on social media. YouTube, Facebook, Instagram, etc. Basically wherever they can find people who are young, naive, and vulnerable enough to buy into whatever they are selling.
When they have found their target audience: Young, Naive people, or people who are desperate to improve their lives, they implement their next steps.
- Selling a dream
They talk about how you can make all the money you need to be financially free, travel the world and be your own boss, living life on your own terms…if you just sign up for their “free training”
The aim of their ad is to hook the viewers in by really digging deep into their emotions. They prey on the desperate dreams of vulnerable people, convincing them to click the link to their “free training.”
Here, you get taken to a prerecorded webinar that usually lasts 1–3 hours.
The aim of these webinars is to dig even deeper into your emotions by relating to you, the viewer. They may tell you their sob story about how they were just like you are right now, and that they were working a dead-end job they hated and stuck in the “rat race.”
Basically they do whatever they can to sound like they were once in the position that you the viewer, are currently trapped in. And if they have done their Social Media ads correctly, they have attracted the ideal audience of people who are naive enough to think that their course will get them to financial freedom.
2. They change your mindset to suit them
During this webinar, the Guru also endeavors to rewire your mindset for their benefit.
You are trained to think that money is abundant.
This is important because when the price for the Gurus course is revealed to be $2000, objections about how it’s too expensive are reduced because the Guru has just taught you that money is abundant.
The intention is to convince you to be willing to spend $2000 even if you can’t afford to.
3. They then claim that you have to be willing to put in the work
So you are told that you are responsible for your own success.
This is to make sure that when you buy their course and it doesn’t work, you are not blaming them for your failure. You are made to think that lack of success is entirely your fault.
4. Going in for the hard sell
Step 1: They go in for the hard sell by throwing around a bunch of supposed testimonials from previous students, talking about how they got rich as a result of buying their course.
Step 2: They make it sound super easy to get started and become successful in their niche. You are told that you don’t need any previous experience, tech skills, products, employees, etc.
The simpler they can make it sound to get rich, the more likely you are to buy their course.
Step 3: If their viewers are still reluctant to spend $2000 on a course, they create a false sense of scarcity.
The Gurus tell whoever is watching the webinar that if they don’t take action right away, they will miss out on a life-changing opportunity.
As a result, viewers will be prompted to whip out their bank card, and beat a fake countdown clock at the top of the screen, to make sure that they won’t miss out on these temporary “additional bonuses” the guru talks about.
When in reality, there is no scarcity. It’s all a lie.
Step 4: They profit
Step 5: They sell more access to themselves
Do you really think these Gurus will stop at one overpriced course? Remember their ultimate goal: Getting you hooked on their products.
The course they sold you is only the beginning.
Next, they plan to sell you their mastermind program for $200 dollars per month, and perhaps after that, they get you hooked on their live events that cost $300 a month. Then, if you really want to make big money, they will charge you for the bigger and better online course for $6000.
You get the point. Their sole aim is to drain your wallet.
They make you feel special at these live events — getting you to believe that you are all going to be millionaires.
That’s what they want you to think. But they don’t tell you the reason they have so much money is because they sold you a dream, and deceived you into buying their online course that isn’t really going to get you to financial freedom.
Why has no one said anything? It comes down to a couple of reasons.
You were taught that you are responsible for your success. So with each course you buy and each failure you experience, you are made to believe its all your fault. Not theirs.
The victims of these scams may well have fallen out with their friends and family, as they would have been told to kick out the “negative” people, and are too ashamed of themselves to come forward.
And worst of all, some of these Gurus victims are so desperate in their situation that they have to believe that their Gurus courses will work for them.
So these dishonest, self-proclaimed business experts can just sit back in their mansions, sipping their champagne, and watch their webinar and courses sell by themselves.
Conclusion: Online education can be fantastic
It can be a great tool to gain knowledge and learn useful skills. But these courses are not selling you a dream, nor are they thousands of dollars.
The online courses I’m thinking about, are the ones you can purchase on Udemy, for only a few dollars here and there. There is no need to go broke or in debt, to pay for an online course.
I am certainly not against online education, but be mindful of these charlatans.
If someone is selling you something, question whether the information they are giving you is how they actually made their big money. Chances are, you might be getting conned and if that’s the case, run.
Avoid them like the plague and never look back.