Yes — hi-visibility isn’t it?

The Internet of things, Schools, Accessibility and Special Needs

How Do I? is an app that helps people live more independent lives. NFC and video combine to make everyday tasks easier.

We’ve developed this product in conjunction with a pioneering special school in north London, Swiss Cottage School. We’re proud to have been recently named finalists in the NESTA technology inclusiveness prize 2015.

We’ve developed the How Do I? app as a product to help people lead more independent lives.

Our collaboration with Special Needs Institution Swiss Cottage School will make a real difference to those needing help in everyday tasks from boiling a kettle to using an Iron.

Wherever you see this big, bright icon (above)on an object in the real world, from cashpoints to toaster, our app will be able to show you how to use it. We’re maiking a real connection between the simple yo use digital world that kids with special needs understand instinctively and the complex and bewildering real world that they struggle to deal with.

Its really simple — we create videos our special needs kids can understand and tag real life objects so our app can play those instructional videos when required.

Creating a product from scratch is something we love doing and How Do I? is no exception. It was really important to design a product that was easy and simple to understand, relevant for the audience who would be using it.

Our approach to developing the product was to design an app that would be both accessible and scalable for use in a variety of situations. We reviewed a variety of potential technology solutions such as iBeacon, Bluetooth, QR codes but decided the simplest and most effective was Near field communication (NFC) technology — Just point it at an item and see a video of how to use it.

We’re proud to say our app is a finalist in the Nesta Inclusive Technology Prize challenge 2015.

BAM Mobile are hosting a CMO Roundtable for senior marketers, at business accelerator, Innovation Warehouse, in Central London, early February. Smart people from media,brands and startups will discuss the most pressing, tier-one marketing issues.

What areas are causing you the most sleepless nights? let us know what you would like to see covered — and if you’d like to attend:

See our round up of the year’s trends, including IoT, called ’26 trends that could derail your marketing strategy in 2016’.