“If you want to see the true measure of a man, watch how he treats his inferiors, not his equals.” — J.K. Rowling
That’s why it’s important that before you even start working on your product, you figure out your Customer Benefits. I rarely see startups that take the time to figure this out and it’s an absolute shame. Customer B…
…k. Nope! You cared about the plane being 20 min late, and by cared, I mean you went bat shit crazy! Users don’t care about you, or your features, they care about how your product will benefit them.