Mike Hines – Medium

Mike Hines

How Two Casual Games used GameOn to Engage Their Players

So you want a competitive casual game? One that engages users in friendly (hopefully friendly) competition with each other? There are lots…

5 min readSep 17, 2018

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How Two Casual Games used GameOn to Engage Their Players

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Mike Hines

Choosing Which T-Shirt to Make First

In my last post, I wrote about how T-Shirts can help devs create additional revenue streams from their existing IP. I also admitted that I…

3 min readJun 20, 2016

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Choosing Which T-Shirt to Make First

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Mike Hines

T-Shirt Sales for Game Devs? Seriously?

Back in September of 2015, Amazon launched Merch by Amazon, a new self-service program designed to help you increase revenue through the…

5 min readJun 17, 2016

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T-Shirt Sales for Game Devs? Seriously?

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Mike Hines

Indie Game Competitions: New Delights from Old Mechanics

I do a lot of judging for indie game competitions around the world and I’ve had the unique pleasure of seeing hundreds of very strong…

3 min readJun 15, 2016

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Indie Game Competitions: New Delights from Old Mechanics

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Mike Hines

Part 10: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

In the previous article in this series, we looked at how lowering barriers to new app sessions paves the way for more sessions, and more…

3 min readJun 13, 2016

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Part 10: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

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Mike Hines

Part 9: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

In the previous article in this series, we saw how making it easier to buy resulted in a lot more sales; a conclusion that is not rocket…

3 min readJun 10, 2016

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Part 9: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

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Mike Hines

Part 8: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

In the previous article in this series, we saw how differentiating offers to users based on their time in game works well for the top 50…

3 min readJun 8, 2016

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Part 8: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

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Mike Hines

Part 7: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

In the previous article in this series, we saw how teaching customers about your IAP items and how showing them how to use those items…

2 min readJun 6, 2016

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Part 7: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

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Mike Hines

Part 6: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

In the previous article in this series, we saw some stats that help drive smart app design, including the importance of securing day 1…

2 min readJun 3, 2016

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Part 6: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

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Mike Hines

Part 5: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

5 of 10 in a series

2 min readMay 11, 2016

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Part 5: What the Top 50 Games Do With In-App Purchasing That the Rest of Us Don’t

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Mike Hines

Mike Hines

Mobile app consultant by choice, frequent flyer by chance of profession. On a continuing mission to learn what's working in App Monetization. #gamedev

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