Los Angeles-Based Startup ’ENCR Social Commerce’ Begins To Pick Up Speed In the App Store

Mike Pinola
Aug 25, 2017 · 2 min read

The dawn of the digital day job is already upon us; unfortunately it’s just scattered across scores of different platforms, apps & websites. As the ENCR team moves forward, their main focus is to empower the masses with the most flexible & intuitive technology to bridge the gap between fans and their favorite creators, in a way that’s mutually valuable.

“After almost 1 year of rigorous product development and optimizing our platform, we’re just about ready to kick things into high gear” said ENCR’s CEO Michael Asseraf.

“We were all very in tune with the trajectory of free livestream platforms such as Periscope and how they would bring mobile intimacy to great new heights. Additionally, there was an emergence of mobile-first commerce platforms, drop-shipping services & affiliate marketing opportunities” said Mike Pinola, ENCR’s Chief Strategist & Co-founder. “It became apparent to us that with even a moderate audience size and an effective content distribution strategy, earning a considerable income from your smartphone would be a reality for the masses much sooner than some may think.”

Launching at the end of 2016, as content creators began to struggle with Youtube censorship & accelerating demonenitization, the ENCR guys set out to create an ad-free social platform which creators could democratize quickly, easily & with a methodology that anyone can understand.

www.ENCR.io

“We witnessed the explosive success of The Kylie Jenner Official App first hand, and how effectively her exclusive content strategy generated millions in monthly subscription revenue while offering fans a direct gateway, and often early access to her cosmetics line which is on pace to be worth $1B in just a few years” Pinola continued. “We built ENCR so that influencers and creators of all types could utilize this strategy without enduring the risk, hassle & cost of developing their own mobile app.”

Originally published at medium.com on September 7, 2017.

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