inspire people to feel ok as they ar
10 Ideas Worth Sharing This Week
Josh Spector

To me, this is HUGE. A brand like Luvs, for example, has nailed this. The overarching message in America has been a strive for greatness — implying, of course, that you aren’t great as you are. I think that has the danger of alienating people in the long term. Brands that miss that principle sacrifice loyalty for initial adopter numbers.

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