5 Snapchat Keys to Build Your Following in 2016

We all pretty much understand the importance of Snapchat in 2016, if you don’t you need to read this.

Up until now Snapchat has just been used as a way for people to talk to their friends. Having simple conversations, snapping pictures on the toilet, or puking a rainbow. But now it’s beginning to be used as a way to watch someones life and build brands.

Unfortunately though, unlike other popular platforms, there isn’t a discover feature to find other Snapchatters. Instead you have to go out and get your followers.


Here is a list of 5 ways to build your Snapchat following:

#1. Create Great Stories and Share them

This is probably the most important tip on building your following. If what you are posting on Snapchat isn’t of interest to your followers their not going to care.

But if they are, save one of the images or videos, mid story, and post it on your other social media outlets. It shows others that you have something interesting going on on Snapchat. They then become curious and follow you.

#2. Blog/Guest Blog

Guest blogging or blogging about the benefits of Snapchat in your industry is a great way to build your audience.

Let’s say you are a fitness guru. Find blogs that are within the fitness industry and ask to write a blog about how fitness trainers can build their client base through Snapchat or how fitness gurus can make money on Snapchat. At the end of the article ask people to follow you on Snapchat for more. You’re not only providing value but you are giving people the opportunity to get more value from you.

#3. Facebook Ads

Before I jump into this, please don’t run an ad asking people to follow you on Snapchat to win something. They would only be following you to try and win the contest and not because they actually care to follow you.

Facebook Ads are a great way to get super specific with who you target. You can run ads asking people to follow you. You could also run ads to fitness people with a link to your blog post about the benefits of Snapchat for fitness gurus. Point is you can grow awareness about your Snapchat account by running ads to specific target markets.

#4. Other Platforms

Because other platforms have the ability for people to discover you, you need to use this to your benefit.

Find the right hashtags, interact with people, build relationships, and ask people to come over to experience your life even more.

#5. Reaching Out to Other Snappers

You’re not the only one on Snapchat looking to build their following! Reach out to other people that Snapchat and build relationships with them. Then ask if you can give them a shout out. Don’t ask for a shout out and see if they reciprocate it. If you’ve built up a good relationship with them then they should reciprocate the shout out.


Thanks for taking the time to read my article!

If you liked it please recommend or follow me on Snapchat!

I may even give you a shout out! ;)