The reason you’re not getting clients
or “How to get clients fast and easy”
To be quite frankly: Your not having your first client yet because you didn’t have the balls to reach out yet.
Yes, maybe you tried to catch them with a Facebook ad, tried to pull them in your salesfunnel or something else.
But that’s not the right mindset. If you’re just starting out and trying to get the first client you have to have some balls.
I don’t care if it’s for your SEO agency, Web Design, looking for sponsors or if you want to dropship in a big scale.
It all starts with one thing: Picking up the goddamn phone.
I’m able to pull in 10(+) potential clients a day for my web design agency in a hour and I’m not telling you that to brag. I’m telling you because it’s that easy.
So you listen to me and you listen well.
Are you behind on your credit card bills? Good! Pick up the phone and start dialing!
Is your landlord ready to evict you? Good! Pick up the phone and start dialing!
Does your girlfriend think you’re a fucking worthless loser? Good! Pick up the phone and start dialing!
— Wolf of Wallstreet
Here’s my coldcall script I used while I just started with my agency:
M: Hello, my name is Miley Shark, am I talking to x?
Client: Yes. / Yes, how can I help you?
M: Let me get straight to the point. I’ve just started my own web design agency and I’m building my portfolio right now. I’ve noticed your website is a little bit outdated. (..small pause..) So, here’s my offer: I’m sending you a draft for a new website and if you like it, you take it; (…) if you don’t you’ll never hear from me again. Do we have a deal?
Most of the time they say yes right here. If they say no, say thanks and call the next guy or gal.
The reason this works so well is:
a) they know that their website is shit
and b) you’re not directly selling, you’re letting them choose
After they said yes, you want to negotiate your price. Say something like that:
M: Normally I’d take $X for it, but because I’m just starting out (…) I’ll do it for $X/2. Does that sound reasonable to you?
Yes! Of course it sounds reasonable. It’s half the price you’d normally ask for.
After the call is over — create a wordpress site on a domain you own, fill in the details of your client (Name, Adress, Content they have on their old website), have a decent theme installed which streamlines your whole process. (I recommend Divi) Call them a day later, do a few quick changes if wanted by the client, send them your invoice and after they paid you, install the design on their site.
Quick and easy.
How to find those potential clients?
It’s quite an easy process. Go to your favorite search engine and type in a profession. — e.g.: florist — check if the websites on the first page are decent, check if the websites on the second page are decent, check if the websites on the third page are … and so on.
With every website that looks like it’s been made before WWII you Copy’n’Paste that URL in a document and create a list of potential clients. After you got like 50, you’ll want to start dialing and closing.
Disclaimer: Some clients are a pain in the ass, some won’t take the bait/draft you send them and want 1000 tiny little changes. Fuck them, move on. You have 49 other people on your list that want to give you money. Don’t waste time here!
Plus, after your first few websites, you’ll be pumping out websites left & right within an hour. If you really, really don’t want to build websites you always able to outsource.
Soon a “no, we’re not interested“ won’t put you down because you know that the next guy you’re going to call is saying: YES, please!
See you on the next post!
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