Opt Out…While You Can
Sean Conley

In fact, modern digital advertising creeps me out so much that I use an ad blocker, AdGuard, to limit these companies’ ability to track me online. I recommend that you do the same.

I’ve never been able to understand why “creepy” is the word that dominates conversation about digital advertising practices. It’s a word that shares lineage with fear, but I struggle to believe that self-proclaimed tech enthusiasts don’t actually know how modern digital advertising works. Can we get beyond amorphous feelings of unease and actually begin better articulating our legitimate concerns with targeted advertising? The use of ad blockers is an ethical grey area in my opinion. If you truly believe that your data is at risk of being shared with third parties without your permission or used for insidious reasons, than by all means turn them off. But if you simply find ads to be “annoying” then blocking them, particularly on platforms or products that you use on a consistent basis, is akin to stealing.

I’d love to see a world where users are given the option to pay a reasonable price to protect their privacy and suppress ads while others had the option to consume ad-supported content with sustainable unit economics.

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