Personal Branding: The fight for an inch of space

Leaders of today build dreams for themselves paralleled by their greatest strengths and talents, which is what the leaders have done for centuries. However, today the leaders are often hidden behind their counterparts because their consumed in meetings, running daily operations of companies, troubleshooting issues and calls. Or, it may be not understanding the importance of identifying themselves to the public.

Personal branding is extremely important, not to reassert ones’ self for narcissistic intentions but because it offers real insight on who the person is; take Steve Jobs for instance, an ideal person who built his image outside of Apple Inc., as a leader in the technology industry.

Steve Jobs managed to successfully pursue his greatest endeavors and dreams by successfully taking a hold of who he is, both in the public and inside of his company. A simple man, but an ambitious dreamer who set himself apart from the rest. That allowed for him to build what no one else expected or considered the ‘norm’. His perception of what others need and want took everyone by surprise, because he matched his greatest strengths and talents to who he is — he was confident in himself to do what no one else did, owned his own traits, character, and self. His brand today is the very seed that everyone needs to incorporate, not mimic.

Personal branding is not about what you can muster up to the public, but how you are able to portray yourself on your own strengths and talents in business. Simultaneously enlighten the audience of how your unique talents and skills that built the foundation of what you created and answer how you did it. This will discern yourself from everyone, and provide the inch of reach to explore other markets that are vital to continue to build and develop yourself personally and professionally.

Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations. — Peter Drucker