We take a look back at what worked, what didn’t, and what’s sticking around.

Image for post
Image for post

Out with the old, in with the new. This phrase isn’t just ubiquitous with hopeful new year’s resolutions; it’s become an adage to live by for the marketing industry. Nothing bright and shiny seems to stay that way very long, whether we’re talking about a tech innovation or a social platform. With trends ever in flux, and with January just about in the rear view, Team Mindstream has looked to the past to figure out the future.

Hear from three subject matter experts on what 2018 trends are subject to shift, along with forecasting for 2019 trends. Our panel includes Chelsea Lord (Sr. Art Director), Hallie Pendergast (Sr. Social Strategist) and Sarah Kahley (Sr. Strategist). As a collective representing many areas and disciplines of the business, they offer a helpful macro view of everything you need to know, follow, and implement this year. …


Best practices for optimizing your Google Local Listings & location pages.

Image for post
Image for post

While local SEO has been around for years, its importance has continued to grow (especially alongside the increased amount of mobile searches being performed). The inferred intent behind many a search is that users are looking for a location near them. That’s why you may have noticed Google’s Local 3-pack occupying space at the top of results pages for general searches:


Image for post
Image for post

LinkedIn is the world’s largest professional network — businesses around the globe use LinkedIn to distribute professional content, recruit new hires, execute marketing efforts, improve employer branding and much more. In fact, 57% of companies have a LinkedIn company page for their business. But, having a company page and establishing a strong LinkedIn presence are two different things. No matter the goal or target audience, it’s important to make a good impression on the people who visit your profile — after all, they could be prospective job candidates, potential clients, current employees, colleagues, etc. …


Image for post
Image for post

A couple of weeks ago, our team got together to discuss the current state of our social media offering and areas for opportunity. (If you’ve ever worked in social media, you understand how important this is given the industry is always-changing, and at a rapid pace.) At one point, someone brought up Waze advertising and asked the team whether the app would be considered a social channel. After some back and forth between the team, we quickly realized that we weren’t sure of the answer — we could see both sides. This simple question turned into a much bigger conversation around apps like Waze and WeChat, and where these apps fit within the social space. …


Give users something to talk about and engage with.

Image for post
Image for post

So, you have a modern website with all the essentials — it’s functional, visually compelling and on-brand. You’re good to go, right? Your digital duties have been fulfilled? Not so fast. Your website, beautiful as it may be, is only as strong as the content you choose to fill it with. And how that content is strategized, presented and maintained matters… a lot. There’s good news. We, your agency friends at Mindstream, have some proven pointers on maximizing content.

In this article, our copywriters, strategists and designers tackle content from all angles. We all know the markers of quality content. At its most potent, it manages to sell or boost a brand using narrative devices. …


Image for post
Image for post

Our CX agency, like many, taps customer personas and journey maps for transformative insights. The value of these artifacts isn’t always obvious to partners and clients, who — understandably so — ask things like:

  • “How does a persona connect to what my brand actually needs to do?”
  • “How do we get stakeholders to see the importance of these artifacts?”
  • “Can I show their impact on our bottom line in a measurable way?”

Simple questions with gigantic implications, to say the least.

We couldn’t shake the feeling that something was missing between these foundational tools and the marketing plans making their way to customers. …


Evaluate the potential of Instagram, Snapchat and Pinterest for your brand.

Image for post
Image for post

If you read How to Assess Which Social Platforms Are Right for Your Brand — Pt. 1, you’ve had a chance to familiarize yourself with Facebook, Twitter and LinkedIn, and have a rough idea of whether or not these platforms are a good fit for your business. Now, we’re shifting gears and focusing on Instagram, Snapchat and Pinterest.

Before we dive in, let’s first discuss why it’s so important to incorporate channel plans as part of your social media strategy. Effective channel planning helps you determine the unique role each of your social channels will play in reaching your audience. For instance, which social channels require a higher level of effort than others? Are they “always-on” or “pulse” (used intermittently) channels? Is real-time content a highly important factor? Where are hashtags best utilized? …


Image for post
Image for post

The last thing brands want is for their audience to perceive them as annoying or being too gimmicky. Within social media channels, as content is mixed in alongside real-time updates from real-life, human connections, this couldn’t be more true. This balance is one that most brands struggle to achieve, but we have some pointers on doing just that.

As social platforms continue to place more value on posts from family and friends, this leaves brands continuously wondering what they can do to increase their organic reach. Now, the content you share must make a splash within the first couple of hours of being posted if you want it to be seen in the feed. How can you make sure the content you’re sharing on social media is relevant enough for your audience to want to interact with it? …


Looking to choose the best channels for your brand? Evaluate the potential of Facebook, Twitter and LinkedIn.

Image for post
Image for post

When it comes to social media marketing, there are many different platforms for your business to consider. But, just because you can have a social presence on all of these platforms, doesn’t necessarily mean you should. How do you then choose which social platforms are right for your business? This is a question we get all the time, and the answer is different for everyone. The process we use to determine channel plans for our clients is just one piece of our social media strategy offering, and requires a significant level of planning, detail and social listening. …


Start using and maintaining this “building block” design system.

Image for post
Image for post

Previously, we introduced you to the benefits of modular web design. It’s a design system that’s becoming more and more prevalent — and preferred — in the industry. But what’s a design system again? It’s an internal tool that acts as the glue holding the entire project together. It’s not just the elements used in the creation of a site like software or web applications, but the rules and documentation you’ll need to use as a base moving forward. Think of design systems as a kind of Bible, which we use, read and reflect on. There are equal similarities to the U.S. …

About

Mindstream Interactive

Mindstream Interactive is a customer experience agency that balances the innovative with the tried-and-true.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store