George Beverley – Medium

George Beverley

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George Beverley

Shades of Grey

Small differences can be important.

3 min readMar 1, 2023

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Shades of Grey

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George Beverley

It’s Mine Already 131

2 min readFeb 12, 2023

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It’s Mine Already 131

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George Beverley
in
The Audience Detective

Into the Wild 🦎 #148

How talking to more humans face-to-face could help your business.

4 min readJan 10, 2023

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Into the Wild 🦎 #148

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George Beverley

Don’t Go it Alone.

Launching a new idea? It pays to collaborate with people inside and outside your organisation.

7 min readDec 20, 2021

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Whiteboard sketch

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George Beverley

People Learn in Different Ways

Some folks like to read words, some like pictures. Some learn by doing stuff. Others prefer listening to people talk.

2 min readAug 13, 2021

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People Learn in Different Ways

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George Beverley
in
The Audience Detective

The Reverse Engineer.

Why it pays to start at the end and work backward.

3 min readAug 3, 2023

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Graphic of arrow pointing left made up of smaller arrows poitning right

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George Beverley

Confessions of a Cycle Courier

Back in the early 1990s, I was trying to break into advertising and there was one surprising thing that helped.

4 min readJul 23, 2023

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AtoZ London Map

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George Beverley

Rear Window #139

4 min readJun 29, 2023

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Rear Window #139

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George Beverley
in
The Audience Detective

Breaking Bread and Barriers: What Businesses Can Learn from The Good Friday Agreement.

Tired of clashing with your colleagues like politicians in a heated debate? Want your business negotiations to be as smooth as a well-oiled…

4 min readApr 11, 2023

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Breaking Bread and Barriers: What Businesses Can Learn from The Good Friday Agreement.

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George Beverley
in
The Audience Detective

Gut Instinct

Make better decisions by recognising when emotions take over.

3 min readFeb 18, 2023

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Gut Instinct

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George Beverley

George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.

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