How do you like Uber’s new logo?
Shortly ago, I noticed a strange app logo on my screen, and it felt like never ending updating. Right, I mean Uber changed its rider app logo. Very soon the logo seemed familiar to me, so I dragged the icon and created a new tab:
I didn’t understand. How could people tell it’s Uber with this new logo? Then I opened the Uber app, oh my eyes hurt:
That’s not funny, Uber.
Before we try to understand Uber’s new logo, let’s see how much Uber loves changing its font and logos:
That’s the Uber most people know, and we love love it!
According to Uber Newsroom, this change leaves the black-and-white Uber behind and embraces a new one that will function as a colorful transportation-based multi-service platform.
Uber’s willingness to build bridges across culture is moving; according to Uber CEO Travis Kalanick, “Our new brand reflects that reality by working to celebrate the cities that Uber serves.” Come on, Uber, you can do better. After all, how much value is delivered to customers is the key measurement to its success.
For now, I see a vivid case of a-wishful-thinking-but-users-don’t-give-a-shit brand strategy.