Erik HeibergEntertainment Franchise Basics You Can Use In Your Own Content Strategy.Whether it’s branded or traditional, these are exciting and interesting times for online content. Well established companies such as Disney…Feb 22, 2017Feb 22, 2017
Erik HeibergThe Minimum Viable Name — A Product Naming StrategyNeed to name your product or company? Try using this simple framework to measure the quality of the name you choose.Feb 18, 2017Feb 18, 2017
Erik HeibergCommunity trumps marketing by a landslide and this is how to do it.Follow this three step strategy and you will grow a lasting group of brand champions.Feb 17, 2017Feb 17, 2017