Be heard: basics of Digital Signage design with Mira’s Slideshows app

Mira
Mira
Aug 23, 2017 · 2 min read

Mira provides a suite of powerful and easy to use apps, all built to enable you to effectively communicate with your audience and get measurable results.

But effective communication requires that your audience can clearly read your message, and this is why careful consideration of text size and quantity must be weighed against the screen’s viewing distance.

Some Math (don’t be afraid)

There are established formulas as to text size vs viewing distance, but the below graphic should give you a good overview. People often try to fit too much information on a screen, using smaller text that can’t be read from a distance, and greatly reducing the effectiveness of their message. Adopt the mantra “less is more”, and you’ve taken the first step toward having killer content.

You should also go to where your screens are, take a tape measure, and get the approximate viewing distance(s). Consider your audience, are they walking by, or stationary? Now make some test slides to see how they look at different distances. Remember not everyone has 20/20 vision, and we all read at different speeds (more on that in a later article ;). Test with your friends and co-workers, can they read it from various spots and distances? How about while walking by? Testing this won’t take you long, and will ensure you get optimum ROI from your signage investment.

So don’t do this:

The below image has too much text, so the text has to be very small to fit! No one’s going to read this, the message gets lost, and your product/service does not get purchased. Ineffective.

Nope.

Instead do this

Break up your message into a sequence of multiple slides; make them perfect, bite-sized pieces of info to pique the viewers interest and get their attention. You can create your slides in Powerpoint, Keynote, Google Slides, whatever you’re most comfortable in, then save as a .ppt, .pptx, or .pdf, and import to the Mira Slideshows App.

This is the stuff!

If you follow these guidelines you’ll have professional, effective messaging every time. To learn more about how Mira, Slides, and our host of other great apps can help your business, visit http://getmira.com!

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Mira

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Mira

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