Mish Slade – Medium

Mish Slade

Mish Slade
in
TheDuff

7 things no one tells you about IVF (and what to do about them)

You’ve warned your partner about raging hormones. You’ve been on a training course to deal with your needle phobia. You’ve read every…

Jan 11, 2018

7 things no one tells you about IVF (and what to do about them)

Jan 11, 2018

Mish Slade
in
Your Attention, Please

Your marketing won’t work until you get this right

“A COPYWRITING business! Let’s start one of those!” I squealed at my husband back in 2012, after we’d both quit our jobs and were fumbling…

Jun 20, 2017

Your marketing won’t work until you get this right

Jun 20, 2017

Mish Slade
in
Your Attention, Please

The Party Manifesto Awards for (Mostly) Making A Pig’s Ear Of Written Communication

Struggling to decide which party to vote for on 8th June? Then consider assessing them on their lack of writing ability rather than their…

May 25, 2017

The Party Manifesto Awards for (Mostly) Making A Pig’s Ear Of Written Communication

May 25, 2017

Mish Slade
in
Your Attention, Please

Here’s what happens when a company tries too hard

I live in an area that looked like a dog’s breakfast for decades, but suddenly, BOOM: gentrification! There are enough third-wave coffee…

May 1, 2017

Here’s what happens when a company tries too hard

May 1, 2017

Mish Slade
in
Your Attention, Please

Why this train advertisement needs some work (and how to fix it)

Let’s talk Tube train adverts. To me, they often look like they’ve been created by someone’s lonely and eccentric uncle — an uncle who…

Apr 10, 2017

Why this train advertisement needs some work (and how to fix it)

Apr 10, 2017

Mish Slade
in
Your Attention, Please

How about we DON’T “revert back” by close of play? Yeah?

When you’re talking to friends, family and general acquaintances outside of work, do you ever use the following phrases with them:

Mar 21, 2017

How about we DON’T “revert back” by close of play? Yeah?

Mar 21, 2017

Mish Slade
in
Your Attention, Please

Did you send your customers a “Happy Holidays” email? WHYYYY???

In the two weeks leading up to December 25, I received nearly a hundred Christmas-related emails from an assortment of businesses I’d…

Jan 3, 2017

Did you send your customers a “Happy Holidays” email? WHYYYY???

Jan 3, 2017

Mish Slade
in
Your Attention, Please

Business owners: your website text is all wrong!

If you’re a founder or business owner, I’m guessing you know an awful lot about both your company and your industry. But — understandably —…

Sep 8, 2016

Business owners: your website text is all wrong!

Sep 8, 2016

Mish Slade
in
Your Attention, Please

Want more customers? Fix your homepage

If your aim is to be the cheapest service/product in your industry, you don’t need any of the advice on this page: simply announce how…

Aug 6, 2016

Want more customers? Fix your homepage

Aug 6, 2016

Mish Slade
in
Your Attention, Please

8 reasons you’re not being paid as much as you want

Once upon a time (four years ago), my earnings as a copywriter were embarrassingly pitiful, and I couldn’t find a way to charge more…

May 25, 2016

8 reasons you’re not being paid as much as you want

May 25, 2016

Mish Slade

Mish Slade

Founder of TheDuff.co.uk (everything you wanted to know about IVF but were afraid to ask) and MortifiedCow.com (attention-grabbing copy for boring businesses).

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