Mish SladeinTheDuff7 things no one tells you about IVF (and what to do about them)You’ve warned your partner about raging hormones. You’ve been on a training course to deal with your needle phobia. You’ve read every…Jan 11, 2018Jan 11, 2018
Mish SladeinYour Attention, PleaseYour marketing won’t work until you get this right“A COPYWRITING business! Let’s start one of those!” I squealed at my husband back in 2012, after we’d both quit our jobs and were fumbling…Jun 20, 2017Jun 20, 2017
Mish SladeinYour Attention, PleaseThe Party Manifesto Awards for (Mostly) Making A Pig’s Ear Of Written CommunicationStruggling to decide which party to vote for on 8th June? Then consider assessing them on their lack of writing ability rather than their…May 25, 2017May 25, 2017
Mish SladeinYour Attention, PleaseHere’s what happens when a company tries too hardI live in an area that looked like a dog’s breakfast for decades, but suddenly, BOOM: gentrification! There are enough third-wave coffee…May 1, 2017May 1, 2017
Mish SladeinYour Attention, PleaseWhy this train advertisement needs some work (and how to fix it)Let’s talk Tube train adverts. To me, they often look like they’ve been created by someone’s lonely and eccentric uncle — an uncle who…Apr 10, 20171Apr 10, 20171
Mish SladeinYour Attention, PleaseHow about we DON’T “revert back” by close of play? Yeah?When you’re talking to friends, family and general acquaintances outside of work, do you ever use the following phrases with them:Mar 21, 2017Mar 21, 2017
Mish SladeinYour Attention, PleaseDid you send your customers a “Happy Holidays” email? WHYYYY???In the two weeks leading up to December 25, I received nearly a hundred Christmas-related emails from an assortment of businesses I’d…Jan 3, 2017Jan 3, 2017
Mish SladeinYour Attention, PleaseBusiness owners: your website text is all wrong!If you’re a founder or business owner, I’m guessing you know an awful lot about both your company and your industry. But — understandably —…Sep 8, 2016Sep 8, 2016
Mish SladeinYour Attention, PleaseWant more customers? Fix your homepageIf your aim is to be the cheapest service/product in your industry, you don’t need any of the advice on this page: simply announce how…Aug 6, 2016Aug 6, 2016
Mish SladeinYour Attention, Please8 reasons you’re not being paid as much as you wantOnce upon a time (four years ago), my earnings as a copywriter were embarrassingly pitiful, and I couldn’t find a way to charge more…May 25, 2016May 25, 2016