Nike, Kaepernick, and the Only Thing that Matters: The Results

Well, a lot has happened in the last few days.

Eminem dropped a sneak album, 100 people fell ill with fevers on an Emirates flight, and…oh yeah…

Nike endorsed Colin Kaepernick and the internet lost it’s mind.

Some people celebrated, and some others reacted with anger.

Nike socks, shirts, and shoes were burned in the street. Some people were in such a dither, they forgot to take them off first.

Meanwhile, many saw this as a social justice victory. Good for Nike for standing for what’s right.

Both sides are wrong.

Nike doesn’t care about politics or social justice.

Nike cares about the bottom line (dollar dollar bills).

The question is, and always will be, will this make money?

Let me take you back to a simpler time.

Michael Jordan was a young buck, and had. just inked a fresh deal with Nike. This was the birth of the Air Jordan basketball shoes.

The NBA decided to ban that shoe from NBA games. He wasn’t allowed to wear them.

What did Nike do?

They made a commercial featuring the Jordan shoe, with a big red ex over them, and the word “BANNED” across the screen.

And Boy! Those shoes sold like hot cakes. And they still do, 30 years later.

So this Kaepernick thing…this is far from Nike’s first rodeo. They’ve been turning controversy into dollars for decades.

Politics and social justice just happen to be the most volatile fire starters in 2018.

Whether we burn our shoes or shoot our fists into the air, Nike doesn’t care. They’re cashing checks.

While Nike has created the illusion that they care about something other than their bottom line, the truth is, they’ve been focused on that goal the entire time.

They know what result they want, and they do whatever’s necessary to create that result.

It’s a simple formula.

See desired result. Do the things that create it.

But despite the formula’s simplicity, it’s not always that easy.

In fact, the lack of ability to focus on a goal is the downfall of many.

Why?

Because, just like politics and social trends make our emotions dance like puppets, diet and workout trends call out to us like sirens.

For example, I can’t tell you how many people have asked me how they can use Intermittent fasting to build muscle. They’re having trouble fasting for 16 hours, while still eating enough food to gain weight.

The obvious answer is, stop intermittent fasting. Just because it’s the flavor of the moment doesn’t mean you need to jump on the bandwagon.

But the allure of something new and trendy is frighteningly powerful. And if everyone else is doing it, we don’t want to miss the boat.

So we hop on board, and sacrifice our goals for the ride.

I was working with a great guy we’ll call Jeff. Jeff is a skinny guy with a lightening fast metabolism, and his goal is to build piles of powerful looking muscle.

One morning he told me he’s feeling weak because he’s on a 60 hour fast.

Jeff got talking to some of his buddies, and they told him about a fast they were doing. It sounded great in the moment, so he decided to join in.

Jeff, I love you man. But how do you plan on building muscle if you don’t eat any food?

It’s tough to blame him, because this speaks so accurately to how we behave as humans. We’re tribal beasts, and we LOVE to join our tribe in whatever shenanigans they get up to.

But sometimes that comes at the expense of our goal.

We don’t burn the fat we want to burn. And we don’t build the muscle we want to build.

If you want a certain result, you’ve got to do the things that produce that result. Not what feels good in the moment.

Nike may appear to deviate from their goal of making money. But they don’t. They’ve been laser focused on that result since their creation.

You may agree or disagree with their tactics, but what matters is, you apply this same level of focus to your goal.

No matter what trendy diet or workout comes down the pipe, if it doesn’t serve your goal, it’s just a distraction.


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