Apple and the iPhone
Erick Erickson

The most troubling thing about Apple is their lack of devices to get into the home of people with those home voice activated assistants. They led the way with Siri and now she’s sitting useless on Apple devices that are diminishing to smaller and smaller portion of the market. Apple needs to get into that game AND create a new game changing device, their tech is becoming stale and only a small segment of the population remain loyal to them (sure a larger portion than in 2006) but still very small compared to other tech companies who have a plan for growth.