Is your product so awesome it’s in a Country Song?
Everyone thinks their product is ‘the next great awesome’ and in some cases — they are and in some cases they aren’t.
But I’d argue, if your product is making in into a Country Song (or organically into any other genre for that matter), you can say you are delivering big time on being awesome.
It can buy me a Yeti 110, iced down with some Silver Bullets.”
This is a cooler by a company that if you know someone who owns one, you’ve already gotten an earful of how awesome they are.(and as they should be at the premium price of $499.00 (not a typo)).
But this is a clear sign that you are building something awesome.
Buried in the lyrics of ‘Buy Me a Boat’ by Chris Janson that is referencing Warren Buffett and the pile of money he’s sitting on (arguably everyone gets that reference) here is a slight reference to very digitally recognized (you either know it immediately or you don’t) product and when if you ‘know it’ — the lyrics work even better. That’s pretty powerful.