4 Must-Haves for a Successful Mobile App | Mobiloitte

4 Must-Haves for a Successful Mobile App


The latest frontier or you can say the latest trend pertaining alike in small businesses or big corporate is mobile app. For obvious reasons, mobile apps are extremely popular in the business arena, as we know an excellent app can help your business to reap success fruit effortlessly.

As we are well aware that business can harness benefits from apps, but the question is how? Well, your app must pose exciting features as such, excellent UX/UI, attractive designing, proper scalable, user friendly and etc. Thus, to attain this feature, the development process should be strong enough. In this article, we emphasis on 4 essential must-haves for a successful mobile app.

Know your Market and Target Audience

The App store offers a great deal of choice for smartphone users, having more than 2.2 million mobile apps. Hence, you should make sure, what people actually want in an app.Sometime, great ideas also fail when applied practically. Therefore, the decision must be based on research. Choose your target audience, afterwards examine your users in detail. Make analysis, why your target audience will pick your service or product?

While product discovery, one of the most important steps for any Mobile App Development Company India, must be identifying your customer’s benefits and perk. Neglecting this very step can waste your time and money both. Hence, know your market and according understand the need of your audience.

Strategic Marketing:

Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition both before and after launching a mobile app.

To attract your users, you should focus on different approaches for marketing and user acquisition. Depending upon the nature of your application, target your market. Here are some strategic planning like, early outreach (press and outreach lists, partnerships, etc.), offering early sign-up pages, Product sites and App store optimization and discovery.

Positive User Experience:

However, it takes many complex issues while building an app that offers a great user experience, but the foremost concern should be given on basic functions. In case, if the basic functions on your app is slow, then it will result in poor usability. Hence, concern must be given on issues like, app performance issues (slow or lagging), loading time, long registration, difficulty in accessing features and etc. To conquer the heart of your users, you should provide a positive user experience.

Proper Testing:

Testing is the critical step in app development. Well, estimate reveals that 44% of defects are found by the end user, comprising 24% from direct feedback, and rest 20% from reviews in app stores.A proper quality assurance process helps your team to deliver an excellent product, based on user needs. Make out the missing essence of your app, and offer the best to your users free from bug and with positive UI.


For the successful development of your app, go through these above stated Must-Haves for a Successful Mobile App, and see the difference.

149 views · 1 upvote · Written 1w ago

Originally published at www.quora.com.

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