iBeacon Features and How it Benefits B2B & B2C

Beacons were launched to the mainstream public since they are a low-cost piece of hardware that everybody has access to and is small enough to attach to any wall or counter top that can be accessed by a passer-by without having to give personal credentials or any password. They simply connect to it automatically via an iPhone or iPad.

iBeacon have various benefits as well from a user’s point of view -

• Since they run on BLE — Bluetooth Low Energy, the consumer very less power and are battery friendly for the user’s device too! They transmit messages on very low frequency Bluetooth wave forms that can work indoors very well and are perfect in use for retail stores, event management, transit systems, enterprise management and educational institutions as well. These devices give consumers the freedom to stay indoors and stay connected to the world.
• They are perfect for home automation systems since most systems runs on Bluetooth and can connect with each other simultaneously to give you full control of the appliances around you to give you peace of mind.
• For in-store and offline payments, iBeacon are perfect since they keep checks on the customer’s shopping list, the bar codes they scan and the prices to bill for each product. Long queues in retail stores are no more a problem!
• For promoting flash sales or must-buy deals, these beacons help to attract customers to the store, make them impulse-purchase items and pay for these items via a contactless payments system which helps to speed up the entire checkout process.
• The shopping experience also becomes faster, better and more streamlined since visitors coming to a large store can quickly browse through items they need on their device screen and directly head to the specific product’s aisle rather than wasting time in going through nonsense products.
• Since it runs on Bluetooth, it can give map guidance (turn-by-turn) to the user to safely reach a product or office cabin without needing anyone’s help.
• People already love this technology in very short time since more than 200 million iOS devices use this technology and can also serve as iBeacon themselves as transmitters and receivers like an iBeacon functions.
• Apple’s iBeacon system is built into iOS 7 devices, so no additional setup is required to act as a beacon for passers-by.
• With the advent of third-party beacons, messages from other beacons can now be sent to Apple devices and vice versa which helps in expanding the iBeacon range.

Apart from these uses, users benefit the most from the contactless payment system which helps you to keep your credit information safe and you do not need to carry any cash in your pockets. Apart from this, smaller vendors are adopting this technology on a rapid basis to bring back users who throng supermarkets to win back their market economy.

Since these applications go beyond the realm of retail and sales, they also help in ground transit. Map guidance and non-reliance on GPS helps to guide people during irregular weather conditions where normal GPS simply won’t get a signal to your phone!

Instant delivery, hassle-free navigation and prompt access to what you need are what an iBeacon is all about!

Tags:iBeacon Features