Image: Search Engine Land

One of the hot trends of 2020 has been the influx of investors in the Stock Market. Not a bad option if you’re quarantined in the house and have the funds to invest. For a small business, investing in the Stock Market (Reddit favorites: GameStop, AMC, Nokia, Blackberry) wouldn’t be the right option. For a small business an investment that can benefit them now and in the future is SEO (Search Engine Optimization).

How SEO benefits a Small Business? From bizjournals.com

• 46% of all Google searches are looking for local information. If you’re a small business trying to reach…


Marketing During COVID-19

We’re in an unprecedented pandemic and you’re a marketer. Work is drying up as businesses are either closed or cutting costs, which means you’re out of a job and not making money. What to do?

Look For Opportunities.

Pro-Bono. There are businesses who are operating at less than 100% capacity but still operating. Digital Marketing for these businesses might not be a priority right now so they’re eliminating it from their budget. This is a good opportunity to gain a client by offering your services pro-bono. …


March Madness is usually meant for the NCAA Basketball Tournament. This year however, March Madness has a whole different meaning thanks to the Coronavirus.

While we’re stuck at home during this maddening time, here are some tidbits that can help your social media marketing in 2020.

YouTube: Notice above each video title three #hashtags appear? Add hashtags to your videos to make them more discoverable. At the bottom of your video description place hashtags. You can add more than three but only the first three will appear above the title of your video.

MartechAdvisor showed a stat on the benefits…


Our holiday gift to you — we share SEO Tips that will impact your marketing strategy in 2020.

  • Customer-First Content: When creating content, the strategy for a long time was to focus on keywords. Times are changing. The trend in 2020 will be to create content that is geared for the customer. This means scale back on advertising / promotional messages to consumers and focus more on providing engaging content that offers solutions to problems, helpful tips, and fun messages (GIFs, memes and emojis).
  • E.A.T. (Expertise. Authority. Trustworthiness.): Google wants you to prove that your website (the author of the…

How can a business succeed without any Digital Marketing? Before 2005 they did but now with the prevalence of smartphones, marketing online is a necessity. However, outside of Digital Marketing there are ways to promote your business that can have impact on your bottomline.

Guerrilla Marketing

What is it? The wikipedia definition is as follows: “an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.”

What this tells us is there are ways outside of the digital space to market your business effectively.


September has arrived which means school is back in session. For marketers, school is always in session as digital marketing is constantly evolving. Marketers have to be on top of the latest industry trends.

Here are some courses each marketer needs to pass to have a successful Fall Semester.

SEO

Every website needs SEO — we know that. However, startup businesses don’t know much about SEO other than that they need SEO.

Business 2 Community published an article about SEO for startups and how it can benefit their business.

Two studies showed:


Boston Red Sox | Fenway Park | Boston MA
Boston Red Sox | Fenway Park | Boston MA
Fenway Park — Boston, MA (Image: WGBH)

In Baseball, July is the All-Star Break; the midway point of the season. For marketers, we’re at the midway point of the calendar year. It’s time to gear up for the second half stretch.

Here are some marketing tips to get you through the rest of 2019 and into 2020.

Content Marketing

The benefits of content marketing are that it increases brand visibility and improves brand awareness.

Two places that require a marketer’s attentions are: On-Page SEO and Off-Page SEO.


Marketing Alert: video is not going away; it’s going to dominate for years to come.

We posted an article about the Impact of Video for marketers going into 2019. Social Media Today shared an article recently about the continued dominance of video for marketers in 2019 and beyond.

Highlights:

  • 97% of marketers assert that video has helped them increase user understanding of their products and services.
  • 81% of businesses use video as a marketing tool.
  • 80% of all Internet traffic will come from video in 2020.

Now that it’s confirmed that video is here for the foreseeable future, what then…


There are always online marketing tips and tricks not every business owner is aware of — even us! We’d like to share some interesting marketing promotions, people and platforms that are worth mentioning.

Twitter: Think BIG Sunday with Marsha


An infographic by Social Media Today illustrates the importance of SEO for Businesses in 2019.

Highlights:

  • Search Engines Drive 300% More Traffic as compared to Social Media.
  • 93% of Online Experiences Begin with a Search Engine.
  • 87% of Smartphone Owners Use a Search Engine at Least Once a Day.
  • 81% of Buyers Perform an Online Search Before Making Large Purchases.
  • 75% of Users Never Click Past the First Page of Search Results.
  • 70–80% of Users Ignore Paid Ads and Click on Organic Results.

What does this mean for your Business?

Having a website without SEO would be like having a…

Modern Imprint

Marketing and Management | SEO. Social Media. Business Consultation. www.modernimprint.com

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