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Today we will have a look at a peculiar application of blockchain in a Chinese hotel.

The Shanghai Intercontinental will be putting cleaning records on a blockchain to help its guests feel more confident about the hygiene in the hotel.

The cleaning records include all the key hotel’s infrastructure such as air conditioners, pools and other public zones, and will be stored on a blockchain at one of the Intercontinental branches in Shanghai.

Guests will be able to scan QR codes located all over the hotel to verify when a particular area was last cleaned.

What is your opinion about this application of blockchain technology?

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We’ve come a long way from the days of being placed on hold while the travel agent worked out the best flight deals. A Google Travel study states that 74% of travellers plan their trips on the Internet. Travel is going to be tremendously affected by technology progressing over the next 10 years. It’s safe to say that personalisation is the future of the travel industry.

Epsilon research indicates that 80% of consumers are more likely to make a purchase when brands offer personalised experiences and the number jumps to 87% when it comes to travel websites and apps offering a personalised selection.

It is key that companies in the travel industry keep up-to-date with the emerging travel technology trends so as to avoid getting left behind by competitors.

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A blockchain-based booking website has partnered with a leading online travel agency as part of a deal that can take its retail booking service on the international level. Webjet, an Australian company has invested $4.1 million in LockTrip to integrate its website and the LOC blockchain into the Webjet OTA platform, a market leader in Australia and New Zealand. Webjet will also look into migrating its own corporate blockchain project — the Rezchain hotel booking verification system — onto LockTrip’s PoS blockchain called Hydra Chain.

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