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The digital cockpit as an experiential hub must serve more than just entertainment and control needs — it must improve safety and comfortably be the perfect companion for a digital life.

Bracing for the Future of Car HMI

During these rapidly changing times, we’re experiencing both anticipation and anxiety towards the car of the future. Drivers are curious as to what they’ll be driving — even whether they’re going to be driving at all.

So how do we make sure we’re ready to make this transition? Recent self-driving reports indicate that we’re not ready — yet. This realization leads to an even bigger question: How do we ensure we’re not just perpetuating a worldwide science experiment and creating vehicles people really want? …


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We are embracing innovative technology today that will be well-suited for the cars of tomorrow. Whether it’s switching modes across different weather conditions, adapting to environmental changes, or detecting roadwork, the cars of tomorrow are transforming experience on the roads right in front of our eyes.

Despite many concerns and cautionary tales, the innovative technology built today will be well-suited for the cars of tomorrow. Whether it’s switching modes across different weather conditions, adapting to environmental changes, or detecting roadwork, the technology built today will transform the experience on the roads tomorrow.

Seamless Navigation

Thanks to in-car displays, navigation can travel effortlessly from the phone to the car. The act of looking at a display singlehandedly enhances the driving experience unlike the distraction of looking at a smart phone while driving. While self-driving cars may still have their ups and downs on the road, such capabilities will see greater success in navigating stationery objects in parking situations. And, a car that can successfully park itself will be welcomed by its user. …


‘Prevention is better than cure’ — the often-ignored saying that was once the prerogative of doctors and parents alone, is now the tagline associated with most patient-centric healthcare ecosystems that are operational these days. Indeed, with the rise of wearables, remote devices and health tracking apps, patients are now able to take pre-emptive measures every time the alarm bells of their devices set-off.

Now, while the advent of modern healthcare systems is certainly a boon to the society, the world of medicine is one in which no stone can be left unturned. Accordingly, the question arises of whether the modern patient is truly ready to cut the cord when it comes to healthcare providers and seek solace solely in technology. …


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In the not so distant past, an automobile was nothing but a medium to get a person from Point A to Point B. That was when they were looked at as physical objects with a primary focus on performance, fuel efficiency and overall power. While that boils down to newer technology making way for AI controlled engines and driverless environment, it’s worth mulling over things to gain a fresh perspective of the matter in hand.

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Back in 1979, an American scientist of the cognitive front, Douglas Hofstadter came up with a general formula to apply and solve all tasks complex. According to the formula, no matter who you are, or what you do, it would always need a longer duration of time than one generally expects. Now, that might lack the very axiom of Newton, but it formed the base of many scientific projects back in those days. When you put that in perspective with technology ruling the roost, the formula itself stands moribund, as miracles each day are delivered way ahead of time. Take Machine Learning for instance; being applied to automobiles. It’s a bit surreal to witness self-driving cars out on the road today, thinking that the very idea that seemed all the way risible is already a part of reality delivered. By all means, personal transportation is experiencing a paradigm shift as consumers these days are bent on looking at an automobile to be a platform of choice. …


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Acceptance and Approval– be it in real-life or on social media, are always perceived to heighten self-esteem. Even when network effects are not available to accelerate and entrench it, the faith on it remains undiminished.

As I scroll through the updates on Facebook, there are a certain set of people who have struck some level of identification with just the pattern of their posts.

While it is absolutely normal for people to embrace their uniqueness, articulate it and shout it from the rooftops — it always makes me wonder if the emotion behind the post is real or is it to seek social acceptance by projecting the unreal to ignore the hard reality. …


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Internet of Things, why the sudden surge in interest? Simple — whether we are aware of it or not, it is already upon us. Almost 14.4 billion devices connected to the Internet, and that number is expected to grow to 50 billion, which is 6.6 connected devices per person.

Most companies have realized the inevitable need to capitalize on this new, mysterious and frequently used buzzword to thrive and not just survive in the competitive world. However, all too often, companies tend to over complicate the user experience of the smart, connected systems making it more prone to failure.

Here’s a User Experience hygiene checklist that needs strong tick-offs while crafting your IoT Business Strategy. …


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It’s just a thin line between roaring success and humiliating disaster in the world of customer experience. Brands, of course, are eager to attract as much attention as possible. But when they get the message wrong, all those eyeballs can backfire big time. It’s even harder than it sounds, when it goes wrong, it can be amazing to behold. Here’s something that is very recent from GAS Jeans.

To celebrate it’s 30th Anniversary, Gas jeans’ executives put their heads together and came up with an ingenious campaign which claimed their e-commerce to be free for 30 seconds at a specified date and time. …


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In the increasingly design-savvy state of the world, it’s never been more important to stand out and develop a unique brand identity through UX design. While most organizations recognize the ability of UX design to be the key driver for customer conversion, they often don’t recognize how to use UX design strategically to deliver new values driven by core business metrics.

Having overseen UX Design-led business transformation at several organizations, here’s my take on the common misconceptions about UX design that can derail you from maximizing its impact on business outcomes.

Misconception #1: UX Design = Design Thinking

In the design world, the two major buzzwords — UX design and Design Thinking — are often considered synonyms. But in reality, Design Thinking is just an integrative thinking process that involves approaching problems in a right way. When you get the Design Thinking right, it doesn’t directly translate to getting the design right. UX Design is a much broader process that begins with understanding the business model, performing user research, and designing the service to fit into the users’ lives in a meaningful way. …


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Today’s customers are more demanding and less forgiving than ever before.

96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

For businesses to create deeper, meaningful and empathetic customer connect, it is indispensable to experience their brands as their consumers do to determine every possible way to make the product or service experience better, more pleasant, more human, and more productive. This is possible only when every brand carefully analyzes every touch point throughout the customer journey — before, during, and after purchase.

Getting the Touch-Point Analysis Right. First Time. Every Time.

Any organization that performs touch-point analysis with utmost care, can uncover powerful customer insights as well as opportunities to improve how well customer-segment needs and wants can be met. …


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In a world that is increasingly digital-driven, the opportunities to create incredible innovations are limited only by our imagination.

For every prodigious game-changer, modern technology also delivers dime a dozen of gimmicky boondoggles. While most brands have already written-off Conversational UX as yet another hype-inflated fad, there are many that still believe in voice commerce as the next new frontier.

Though not an altogether brand new technology, advancements from their primitive stage of touch-tone/voice hybrid IVRs to the present day Voice Assistants — voice has become a viable consumer proposition.

But, as we transcend from screens to the most natural interface of all — the voice interfaces that consumers are learning to use today are quite far from being conversational. And, this would mean voice commerce is still a cascaded vision. …

About

Mohan Krishnaraj

Author | Vice President and Global Head, Digital Design — HARMAN International (A Samsung Company) www.mohankrishnaraj.com

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