Coca-Cola Enters The Metaverse

Zero Sugar Byte Project

Following on the heels of other fast food operators that are setting up shop in the digital world, today, we introduce you to Zero Sugar Byte, the first Coca-Cola (https://www.coca-colacompany.com) flavored drink to emerge in the metaverse. Speaking about the ‘world’s favorite beverage’ going digital, Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Company, said, “We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible. Just as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of Real Magic.”

Coca-Cola teams from all across the world combined their creative, marketing, technology, R&D, and design efforts to choose the perfect combination of making pixels come alive in a taste experience. What’s more, there is an exclusive packaging design showing the pixelated form of the Coca-Cola logo.

What To Expected

There are two digital experiences that come together with the Zero Sugar Byte project. Firstly, “Pixel Point”, is a metaverse mini-game with four multiplayer levels named The Castle, The Escape, The Race, and The Tower. In each game, you need to work together with other players to solve challenges and progress up the tower.

Another meta experience is an AR game featuring the story of BYTE, an eight-bit pixel that got left behind when Coca-Cola Byte entered the metaverse. By scanning your Coca-Cola Zero Sugar Byte package, your mission is to guide BYTE to rejoin the Coca-Cola logo in the game. Do your best to beat other players and post your finishing time on social media.

How To Purchase

The Zero Sugar Byte will be available in twin packs of 12.5-oz. cans; one for consumption and the other as a collectible. The drinks are being sold in limited quantities with the first batch set to hit the stores in Latin America on 4 April, in the US on 2 May online via the company’s website (www.coca-cola.com/creations), and in retail outlets in China on 23 May.

Coca-Cola And The Metaverse

It has slowly been making its way to the metaverse since late last year with its first NFT launch on World Friendship Day. Then, it followed up with Coca-Cola Starlight with an AR concert. One thing you can count on is that this global brand is not slowing down on jumping into the metaverse.

What about your brand? If this has sparked an interest in you to learn more, do not hesitate to contact us for a consultation at: info@mondaymoonmarket.com.

Credit: NFTevening / gamerant / coca-cola company