The Shameful Objectification of Women, in Tech Marketing
Sean Hervo
1617

Thanks for writing this article. I think it’s important to open the dialogue about women and diversity in all aspects of tech including marketing. How does this type of marketing affect it’s viewers, esp. the girls watching? Alternatively, could these same companies have issued advertisements with more empowering messages for women? There’s no dispute that sex sells, but at what cost to the audience? At some point consumers (men and women) have to make a moral call, do I support a business that objectifies women in their advertising?

Also, for what it’s worth, I have no problem with women showing some skin, or women who know more about housework than hard drives but I’m more interested in seeing women who are valued for their successes, strength, personality, and intelligence and will opt for advertising that reflects the same.

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