Make time or die trying.

It’s been a while since I wrote something relevant online. I used to blog about online marketing, communications and PR but I stopped around 2010 for no other reason than the classic “I don’t have the time to write”.

At least that’s what I thought. After reading a couple of articles about writing routine and habits, I realized it was more than just a matter of time.

# 1 — Trying too hard to be perfect

Throughout my couple of years of blogging, I’ve always been afraid to fail and not deliver something that I considered to be my best. I aimed for perfection and didn’t allow myself to be mistaken, incomplete or just wrong about something I wrote. I ended up taking weeks to finish an article that should have been written in minutes.

# 2 — Being a full-time PR Master student

I don’t know about other people, but for me it’s been hell to read or write anything non-school related during my public relation studies. I actually probably started blogging out of procrastination and my unconscious desire to avoid doing anything for school.

# 3 — Pursuing the wrong goals

I was really involved in the blogosphere back then and one of my secret aims was to use my blog to get some visibility and help me land a job at the end of my studies. The other goal I had was to write in-depth analysis articles and not bother with shorter bits about news or the latest online PR trends and crises. I should probably have focused on shorter articles about broader subjects instead of spending hours analyzing very specific topics that interested only a handful of people.

# 4 — Not being committed

If you don’t make writing one of your priorities, you’ll always feel like you don’t have time to do it (I actually have the same problem with reading or photography). It’s more about making time than having time. I decided to be more committed and “force” myself to write on a daily basis because it’s the only way to improve my writing and editing skills.

# 5 — Lack of routine and accountability

We are creatures of habits and writing, like many other activities, is easier to be achieved when integrated to our daily routine. I used to write and publish only once in a while, losing any momentum I could have created with interested articles I posted. Writing was this little obscure thing that none of my friends knew I had. So from now on, I intend to talk about it with friends or colleagues to make sure that someone puts enough pressure on me to keep writing.

Medium is a very appealing platform to me and I thought I would give it a try and force myself to write more. I have a short attention span and difficulties focusing for more than 20 minutes, so I’ll try to keep my posts short and sweet (and hopefully interesting).

If you are here, thanks for reading this.