Go Boldly Forward!

Years ago, the phrase was uttered by a mentor as he guided me through the finer points of software development. It usually accompanied a task or request that I didn’t fully grasp but possessed enough understanding to take a chance.

It articulates the tension between confidence, risk, and progress.


Years later, “Go Boldly Forward” has evolved into the ethos of our work at Polar Notion. It’s an attitude as much as a battle cry. We use it to challenge our team, our clients, and ourselves. It is woven throughout the work we do, the way we do it, and who we are. Constant, courageous, forward movement.

In our world of rapid change, those who stand still fall behind and those who shrink back go unnoticed.

We push for continuous improvement, courageous action, and thoughtful discourse.

We don’t have all the answers, but we’re not afraid of searching for them. We don’t know where the path will end, but we’re aren’t waiting for permission to explore.

Regardless of the cost, we pursue excellence, craftsmanship, and progress.

We go boldly forward.