The terrifying reality of running an agency.

“Deadline’s soon. We need to be creative. Now.”

Nearing deadlines, combined with a severe bout of writer’s block, is the nightmare that most small startup agencies face.

Getting creative juices flowing in your brain, on the fly, can be an intimidating and daunting task — especially if you’ve exhausted your muse, or find yourself so uninspired due to an exceptionally dull and long week of working overtime.

Having worked as a freelance copywriter in the past, I’ve faced a fair share of the writer’s block condition. Trust me, I took a long time and effort to work my way around it. And as I did so, I’ve picked up techniques and tricks that I will be sharing with you today to hasten your process of overcoming the writer’s block condition.

1. Know exactly the purpose of your content and your audience.

Write down briefly the purpose of your content — what are you trying to accomplish with this publication? Are you attempting to raise awareness for a cause, promoting an event or program, or is this post written with the intention of inviting the sharing of opinions and discussion?

Next, ask yourself who you are writing this publication for.
Knowing your audience gives you a clear idea of the tonality and formality you need to achieve to appeal to and engage with them.

2. Set a goal and time for each 10 — 20-minute interval, and take a break after each one.

Setting shorter deadlines for smaller goals to achieve the eventual completion of your project make the entire process seem a little less unnerving. An article, “The Power of Small Wins” by Teresa Amabile and Steven J. Kramer, succinctly describes the psychological effect that the boost in motivation and confidence from each small win will propel you into achieving your final goal.

3. “It’s okay to take a break and take your mind off your work.”

Instead of worrying about the next project or milestone, understand that it’s important for your mind to relax and divert its attention to something else, preferably something that is unrelated to what you need to work on.

As a lover of classic literature, I immerse myself in my favorite few chapters or pick up from where I’ve left off. An excellent piece of literature or a good book always takes the negatives off my mind. Find out what puts you at ease and a state of solace, or perhaps a short workout would more fittingly describe your idea of ‘taking a break’ than the prints.

Always remember that resting — mentally and physically — is crucial for your overall state and wellbeing, and your motivation to get things done.

With these handy tips and gentle reminders, the Morse Code team and I will leave you to create ideas that will rock the world. Create, and enjoy the process of it. Be open to spin-offs from your current idea — relish them and find delight in working on them.

Share with us your experiences, and how you overcame your bout of writer’s block. We’d love to hear from you!

Written by: Cherie