MotherappWhat Makes The Point by SHKP a Successful Loyalty Program?Have you ever used the shopping mall membership app “The Point by SHKP” under Sun Hung Kai Properties (SHKP)? The Point fully integrates…Jul 25Jul 25
Motherapp到底是什麼原因能讓 The Point 商場會員 App 取得如此成功？你有用過新鴻基地產 (新地) 旗下的會員應用程式「The Point by SHKP」嗎？The Point 將新地旗下商場會員制度全面整合，讓顧客能在同一個程式內接通整個新地商場網絡，解決了過去各商場會員制度分散導致不活躍的痛點。Jul 25Jul 25
Motherapp[Integrate Brand Data] Quantify Customer Activity Using the RFM Model to Identify the True Value…In the previous article, we shared with you the importance of repeat and loyal customers to a business. Your brand’s database may already…Jul 25Jul 25
Motherapp【整合品牌數據】用 RFM 模型指標量化顧客活躍度 找出客戶最真實的價值我們在上一篇文章中和大家分享了 回頭客及忠實顧客對企業的重要性 。你的品牌數據庫內可能已經記錄了一定數量的交易記錄和客戶資料，但又不知道可以如何量化地利用這些資訊最大化數據的價值：哪些是最具價值的客戶？我可以如何細分他們來進行針對性推廣？我最需要向哪些顧客提供優惠推廣？Jul 25Jul 25
Motherapp打造難以抗拒的品牌：回頭客定義、留存率和如何吸引並留住顧客回頭客 ，即重複客戶，不僅能為企業帶來穩定的收入，還能成為品牌忠實的擁護者，為企業帶來長期的價值。在當今競爭激烈的市場環境中，如何吸引並留住顧客成為企業成功的關鍵。本文將深入探討…May 29May 29
MotherappRepeat customers: Definition, Rates & Strategies| Keep Your Customers Coming BackIn today’s highly competitive market environment, attracting and retaining customers has become the key to business success.May 29May 29
MotherappThe Art of User Experience: Why UX/UI is Indispensable in App DevelopmentDigital transformation is always a hot topic. Applications are not only crucial bridges for interaction between business and consumers…May 15May 15
MotherappSuccess Factors of Discover Hong Kong’s “Hot Summer Deals” EventThe pandemic has made a traumatic impact on the tourism industry in Hong Kong, the customer flows of many shops and restaurants have…Sep 27, 2022Sep 27, 2022
Motherapp旅發局「夏日賞賞你」活動的成功要素 — Motherapp疫症對香港旅遊業帶來重大衝擊，商店及食肆的客流量面臨大幅下跌，更不用說那些以旅客為目標客群的店舖。為幫助商戶在疫下求存、推動消費，及為日後通關後的旅游業作準備，旅發局推出了「夏日賞賞你」活動，幫助商戶推廣自己，同時鼓勵香港市民多走訪各區。Sep 27, 2022Sep 27, 2022
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