Copywriting Hacks to Improve Conversion Rates

Motiliti Inc
Apr 25, 2016 · 3 min read

If you’re looking to improve your conversion rate, there are several tricks that you can use to convince visitors to become customers.

Hack 1: Give the People What They Want

One way that you can ensure high conversion rates is by increasing the appeal of your content. Instead of assuming what your audience wants, do research to find more accurate results. You can find out exactly what your visitors desire through surveys and, if you are using Google Analytics, analyzing your visitors’ key search phrases. After finding the strongest, most expressed desire, you can draw in more customers by directly addressing this desire in your content.

Hack 2: Be a Story Teller to Engage Your Audience

Another tactic to draw in customers is by setting up a story for your visitors to relate with. The narrative has to be interesting and engaging in order to be effective, and therefore must focus more on the story than the product. By using a classic narrative structure to create a story that most viewers can find interesting, you can engage potential customers more than a simple slogan or dry joke can.

Hack 3: Answer the Questions Before They’re Asked

A common reason why visitors’ feel reluctant to buy into your content is because they are being held back by objections or doubts. Overcoming these doubts and making your visitors feel more at ease is an important part of improving conversion rates. By anticipating any questions your visitors might have and preemptively answering them in your copy, you can ensure that your visitors will commit without any hesitation.

More Simple Hacks…

Other simple hacks you can use to improve the overall appeal of your content is simplifying your diction, using words like “you” and “your” in order to speak directly to your visitors, emphasizing uniqueness, and increasing positivity. Content with a higher level of positivity and emotional impact is usually more popular than negative content. Positive emotions such as hope, inspiration, humor, and joy are all tools that you can use to improve conversion rates.

By taking the time to experiment with these different hacks and tricks, you can figure out what works best with the audience that you are trying to appeal to.

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Motiliti Inc

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Search Marketing Experts in Austin, TX. www.motiliti.com/